Nike boss assures Chinese consumers his company is ‘of China and for China’
His comments came after the sportswear giant was recently hit by a backlash over statements about Uighurs and cotton production in Xinjiang.
More global fashion brands suffering in China after consumer boycott
Chinese consumers are now boycotting H&M, Nike, Burberry, Adidas, Converse, and other companies who have voiced concern over forced labour in Xinjiang.
Chinese TV stars cut ties with Nike as Xinjiang backlash builds
Nike had issued a statement saying it was 'very concerned' by allegations of forced labour in Xinjiang while H&M earlier said it would no longer source cotton from the region.
